2020
Capvest, a private equity business, became the majority shareholder in an exciting new venture. Additionally, we became the first major UK pet food manufacturing business to be carbon negative.
About Us
A little bit from our history
We are family
IPN traces its roots back to 1923 when the Page family set up a wheat trading business, sourcing and selling to local communities. In 1985, William Page, son of the founder James Page, launched Wagg as a complete dry dog food. It was one of the first brands to be sold direct to the Grocery market. From the very first day as a pet food manufacturer, our core aim was to produce affordable, nutritious and healthy pet foods.
Our History
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2020 -
2016
L. Catterton became the majority shareholder, and our name was changed to Inspired Pet Nutrition. We also opened our new Distribution Centre capable of handling 17,000 finished good pallets.
2016 -
2008
Harringtons dog food range launched, with the aim of making premium pet foods affordable to everyone without any compromise on quality.
2008 -
2007
IPN invested in the Real Pet Food Company, the home of our treats kitchen today.
2007 -
2003
We commissioned our first Extruder; enabling us to stop buying in pre-made recipes for our brands.
2003 -
1990
We stopped producing animal feeds for farming, changed our name to Wagg and moved to our current purpose-built site at Topcliffe, near Thirsk.
1990 -
1923
Initially set up as a wheat trading business, then from the 1960s as an animal feed mill in Tadcaster, North Yorkshire, Page Feeds supplied the farming community through four feed mills strategically placed around Yorkshire.
1923
Our Values
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Our Purpose
Healthier Pets & Happier Owners.
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Our mission
Making great pet nutrition, affordable & accessible to all.
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Our Vision
To become the Nation’s most sustainable, most loved home of pet nutrition brands.
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Ambition
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Pride
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Execution
Our Sites
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Thirsk Kitchen
Dry food kitchen, Distribution Centre and Head Office
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Kinmel Kitchen
Baked and Wet Kitchen
Careers at IPN
With an appetite for growth and our strategy to drive new offerings to market, it couldn’t be a more exciting time to join our commercial and values driven business. It’s important to us that as a candidate, you understand and can embrace our values, they are what make us a great place to work.
