2020
Capvest, a private equity business, became the majority shareholder in an exciting new venture. Additionally, we became the first major UK pet food manufacturing business to be carbon negative.

IPN traces its roots back to 1923 when the Page family set up a wheat trading business, sourcing and selling to local communities. In 1985, William Page, son of the founder James Page, launched Wagg as a complete dry dog food. It was one of the first brands to be sold direct to the Grocery market. From the very first day as a pet food manufacturer, our core aim was to produce affordable, nutritious and healthy pet foods.
Capvest, a private equity business, became the majority shareholder in an exciting new venture. Additionally, we became the first major UK pet food manufacturing business to be carbon negative.
L. Catterton became the majority shareholder, and our name was changed to Inspired Pet Nutrition. We also opened our new Distribution Centre capable of handling 17,000 finished good pallets.
Harringtons dog food range launched, with the aim of making premium pet foods affordable to everyone without any compromise on quality.
IPN invested in the Real Pet Food Company, the home of our treats kitchen today.
We commissioned our first Extruder; enabling us to stop buying in pre-made recipes for our brands.
We stopped producing animal feeds for farming, changed our name to Wagg and moved to our current purpose-built site at Topcliffe, near Thirsk.
Initially set up as a wheat trading business, then from the 1960s as an animal feed mill in Tadcaster, North Yorkshire, Page Feeds supplied the farming community through four feed mills strategically placed around Yorkshire.
Striving to be better, making a difference, being relevant. To be the best at what we do. We are adaptable, curious, and proactive.
Proud of our people and our brands. Celebrating successes - ours and others - and caring about what we do.
Aiming for excellence. Being better today than yesterday. Producing quality products, that we are continually improving.
Healthier Pets & Happier Owners.
Making great pet care, affordable & accessible to all.
To become the Nation’s most sustainable, most loved home of pet care brands.
Dry food kitchen, Distribution Centre and Head Office
Baked and Wet Kitchen
With an appetite for growth and our strategy to drive new offerings to market, it couldn’t be a more exciting time to join our commercial and values driven business. It’s important to us that as a candidate, you understand and can embrace our values, they are what make us a great place to work.