Together, we create happiness

We aim to set a new standard of workplace happiness in the pet nutrition category.  A standard that looks like no other, is like no other.  A standard that’s based on IPN’s behaviours and experience.  A standard that excites our colleagues. It represents a level of happiness that’s centred around our colleagues. 

About new hero

A family business since 1923

IPN traces its roots back to 1923 when the Page family set up a wheat trading business, sourcing and selling to local communities. In 1985, William Page, son of the founder James Page, launched Wagg as a complete dry dog food. It was one of the first brands to be sold direct to the Grocery market. From the very first day as a pet food manufacturer, our core aim was to produce affordable, nutritious and healthy pet foods.

Our History

  1. IPN Timelines Butchers

    2024

    Acquisition of Butcher’s Pet Food and Butcher’s, Classic and Blink! brands.

  2. IPN Timelines Superfoods

    2023

    Harringtons Superfoods launches and excels in the market. Barking Heads production is brought in-house to our mill at Dalton.

  3. IPN Timeline New Recipe

    2022

    Harringtons has a recipe overhaul and the brand is re-launched in November 2022.

  4. Display and Freddy

    2021

    Acquisition of PFUK and Barking Heads, Meowing Heads and AATU brands.

  5. IPN T Imeline Carbon Neg

    2020

    We became the first major UK pet food manufacturing business to be carbon negative.

  6. Tree planting

    2020

    Capvest, a private equity business, became the majority shareholder in an exciting new venture. Additionally, we became the first major UK pet food manufacturing business to be carbon negative.

  7. Ipn 2016

    2016

    L. Catterton became the majority shareholder, and our name was changed to Inspired Pet Nutrition. We also opened our new Distribution Centre capable of handling 17,000 finished good pallets.

  8. Ipn 2008

    2008

    Harringtons dog food range launched, with the aim of making premium pet foods affordable to everyone without any compromise on quality.

  9. Ipn 2007

    2007

    IPN invested in the Real Pet Food Company, the home of our treats kitchen today.

  10. Ipn 2003

    2003

    We commissioned our first Extruder; enabling us to stop buying in pre-made recipes for our brands.

  11. Ipn 1990

    1990

    We stopped producing animal feeds for farming, changed our name to Wagg and moved to our current purpose-built site at Topcliffe, near Thirsk.

  12. Ipn 1923

    1923

    Initially set up as a wheat trading business, then from the 1960s as an animal feed mill in Tadcaster, North Yorkshire, Page Feeds supplied the farming community through four feed mills strategically placed around Yorkshire.

Our Behaviours

Our behaviours describe how we do things around here. They depict how we treat others and how we go about our daily work. They are used to help our colleagues grow through their career development. When we’re recruiting, it’s important we assess applicants to make sure their behaviours are aligned with ours.

So, it’s important to us that all IPN candidates embody these behaviours, no matter which role you’re applying for.

To reach our summit we require a high-performance team and culture

Ipn triangle

Ambition

Be a global leader in pet nutrition.

Behaviours

  • We win together.
  • We obsess about our customers.

Behaviours

  • I create value.
  • I develop myself & others.

Our Sites

We're a growing business with a head office and three production sites across the UK currently. Whichever site you work at, you are part of the IPN team. And together, we create happiness. 

  • New IPN Hero

    Head Quarters

    Head Office

    The Airfield, Dalton, Thirsk North Yorkshire YO7 3HE
  • Thirsk

    Thirsk Kitchen

    Dry Food Kitchen

    Distribution Centre

    The Airfield, Dalton, Thirsk North Yorkshire YO7 3HE

    Fresh home-made meat and vegetable combinations to produce highly palatable broths, stocks, gravies and coatings. Dry pet food production with both fresh and dry ingredient extrusion capabilities, including inhouse production of fresh broths, stocks, gravy-based inclusions and coatings.

  • Kimmel

    Kinmel Kitchen

    Wet Food Kitchen

    Kinmel Park, Royal Welch Ave Bodelwyddan, Rhyl LL18 5TQ

    Wet dog food trays, dry and semi-moist baked biscuits and treats and baked complete pet foods

  • Ipn warehouse

    Crick Kitchen

    Wet Food Kitchen

    Distribution Centre

    Dockham Way Northampton, NN6 7TZ

    Wet Cans and Alu Trays

Charlotte Langley

People, pet lovers, partnership

It’s not just a job, we’re a close team, we’re working for something we believe in as well as for each other...

Charlotte Langley Head of Colleague Experience
Meet The Team

Can you create happiness?

With an appetite for growth and an ambition to be a global leader in pet nutrition, it couldn't be a more exciting time to join our ambitious business. It's important to us that as a candidate, you understand and can embrace our behaviours, they are what make us a great place to work.

Careers