About Us

A little bit from our history

Hero ipn about

We are family

IPN traces its roots back to 1923 when the Page family set up a wheat trading business, sourcing and selling to local communities. In 1985, William Page, son of the founder James Page, launched Wagg as a complete dry dog food. It was one of the first brands to be sold direct to the Grocery market. From the very first day as a pet food manufacturer, our core aim was to produce affordable, nutritious and healthy pet foods.

Family business since 1923 ipn

Our History

  1. 2020

    Capvest, a private equity business, became the majority shareholder in an exciting new venture. Additionally, we became the first major UK pet food manufacturing business to be carbon negative.

    Tree planting
  2. 2016

    L. Catterton became the majority shareholder, and our name was changed to Inspired Pet Nutrition. We also opened our new Distribution Centre capable of handling 17,000 finished good pallets.

    Ipn 2016
  3. 2008

    Harringtons dog food range launched, with the aim of making premium pet foods affordable to everyone without any compromise on quality.

    Ipn 2008
  4. 2007

    IPN invested in the Real Pet Food Company, the home of our treats kitchen today.

    Ipn 2007
  5. 2003

    We commissioned our first Extruder; enabling us to stop buying in pre-made recipes for our brands.

    Ipn 2003
  6. 1990

    We stopped producing animal feeds for farming, changed our name to Wagg and moved to our current purpose-built site at Topcliffe, near Thirsk.

    Ipn 1990
  7. 1923

    Initially set up as a wheat trading business, then from the 1960s as an animal feed mill in Tadcaster, North Yorkshire, Page Feeds supplied the farming community through four feed mills strategically placed around Yorkshire.

    Ipn 1923

Our Values

  • Our Purpose

    Our Purpose

    Healthier Pets & Happier Owners.

  • Our mission

    Our mission

    Making great pet nutrition, affordable & accessible to all.

  • Our Vision

    Our Vision

    To become the Nation’s most sustainable, most loved home of pet nutrition brands.

  • Ambition


  • Pride


  • Execution


GROW acronym full 1

Our Sites

  • Thirsk Kitchen

    Dry food kitchen, Distribution Centre and Head Office

  • Kinmel Kitchen

    Baked and Wet Kitchen

People, pet lovers, partnership

It’s not just a job, we’re a close team, we’re working for something we believe in as well as for each other...

Lucy Stones
Brand Marketing Manager
Lucy stones

Careers at IPN

With an appetite for growth and our strategy to drive new offerings to market, it couldn’t be a more exciting time to join our commercial and values driven business. It’s important to us that as a candidate, you understand and can embrace our values, they are what make us a great place to work.