2024
Acquisition of Butcher’s Pet Food and Butcher’s, Classic and Blink! brands.
About Us
A little bit from our history
Creating happiness for pets and pet parents since 1985
IPN traces its roots back to 1923 when the Page family set up a wheat trading business, sourcing and selling to local communities. In 1985, William Page, son of the founder James Page, launched Wagg as a complete dry dog food. It was one of the first brands to be sold direct to the Grocery market. From the very first day as a pet food manufacturer, our core aim was to produce affordable, nutritious and healthy pet foods.
IPN's approach to the Windsor Framework (March 2025)
- IPN has a comprehensive plan to implement Phase 3 of the Windsor Framework (‘Not for EU’ labelling) by 1 July 2025, led by a dedicated project team.
- Our plan primarily relies on an inkjetting solution, minimising the need for SKU and packaging changes for our customers.
- Our approach covers all products supplied to Northern Ireland, with no anticipated impact on customer service.
- We will communicate our proposed approach to all impacted retailers in April.
- If you have any questions please feel free to drop our project leads an email via customerservice@ipn.co.uk with Windsor Framework in the subject heading.
Our History
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2023
Harringtons Superfoods launches and excels in the market. Barking Heads production is brought in-house to our mill at Dalton.
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2022
Harringtons has a recipe overhaul and the brand is re-launched in November 2022.
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2021
Acquisition of PFUK and Barking Heads, Meowing Heads and AATU brands.
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2020
We became the first major UK pet food manufacturing business to be carbon negative.
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2020
Capvest, a private equity business, became the majority shareholder in an exciting new venture. Additionally, we became the first major UK pet food manufacturing business to be carbon negative.
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2016
L. Catterton became the majority shareholder, and our name was changed to Inspired Pet Nutrition. We also opened our new Distribution Centre capable of handling 17,000 finished good pallets.
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2008
Harringtons dog food range launched, with the aim of making premium pet foods affordable to everyone without any compromise on quality.
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2007
IPN invested in the Real Pet Food Company, the home of our treats kitchen today.
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2003
We commissioned our first Extruder; enabling us to stop buying in pre-made recipes for our brands.
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1990
We stopped producing animal feeds for farming, changed our name to Wagg and moved to our current purpose-built site at Topcliffe, near Thirsk.
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1923
Initially set up as a wheat trading business, then from the 1960s as an animal feed mill in Tadcaster, North Yorkshire, Page Feeds supplied the farming community through four feed mills strategically placed around Yorkshire.
Our Ambition, Purpose and Behaviours
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Our Purpose
We create happiness
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Our Ambition
To be a global leader in pet nutrition
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Our behaviours
I create value
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Our behaviours
I develop myself and others
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Our behaviours
We win together
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Our behaviours
We obsess about our customers
Our Sites
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Thirsk Kitchen
Dry food kitchen, Distribution Centre and Head Office
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Kinmel Kitchen
Baked and wet kitchen
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Crick Kitchen
Wet kitchen, Distribution Centre and Office
Careers at IPN
With an appetite for growth and our strategy to drive new offerings to market, it couldn’t be a more exciting time to join our commercial and values driven business. It’s important to us that as a candidate, you understand and can embrace our values, they are what make us a great place to work.
