About Us

A little bit from our history

New IPN Hero

We are family

IPN traces its roots back to 1923 when the Page family set up a wheat trading business, sourcing and selling to local communities. In 1985, William Page, son of the founder James Page, launched Wagg as a complete dry dog food. It was one of the first brands to be sold direct to the Grocery market. From the very first day as a pet food manufacturer, our core aim was to produce affordable, nutritious and healthy pet foods.

Family business since 1923 ipn

Our History

  1. 2024

    Acquisition of Butcher’s Pet Food and Butcher’s, Classic and Blink! brands.

    IPN Timelines Butchers
    2024
  2. 2023

    Harringtons Superfoods launches and excels in the market. Barking Heads production is brought in-house to our mill at Dalton.

    IPN Timelines Superfoods
    2023
  3. 2022

    Harringtons has a recipe overhaul and the brand is re-launched in November 2022.

    IPN Timeline New Recipe
    2022
  4. 2021

    Acquisition of PFUK and Barking Heads, Meowing Heads and AATU brands.

    Display and Freddy
    2021
  5. 2020

    We became the first major UK pet food manufacturing business to be carbon negative.

    IPN T Imeline Carbon Neg
    2020
  6. 2020

    Capvest, a private equity business, became the majority shareholder in an exciting new venture. Additionally, we became the first major UK pet food manufacturing business to be carbon negative.

    Tree planting
    2020
  7. 2016

    L. Catterton became the majority shareholder, and our name was changed to Inspired Pet Nutrition. We also opened our new Distribution Centre capable of handling 17,000 finished good pallets.

    Ipn 2016
    2016
  8. 2008

    Harringtons dog food range launched, with the aim of making premium pet foods affordable to everyone without any compromise on quality.

    Ipn 2008
    2008
  9. 2007

    IPN invested in the Real Pet Food Company, the home of our treats kitchen today.

    Ipn 2007
    2007
  10. 2003

    We commissioned our first Extruder; enabling us to stop buying in pre-made recipes for our brands.

    Ipn 2003
    2003
  11. 1990

    We stopped producing animal feeds for farming, changed our name to Wagg and moved to our current purpose-built site at Topcliffe, near Thirsk.

    Ipn 1990
    1990
  12. 1923

    Initially set up as a wheat trading business, then from the 1960s as an animal feed mill in Tadcaster, North Yorkshire, Page Feeds supplied the farming community through four feed mills strategically placed around Yorkshire.

    Ipn 1923
    1923

Our Ambition, Purpose and Behaviours

  • Our Purpose

    Our Purpose

    We create happiness

  • Our Ambition

    Our Ambition

    To be a global leader in pet nutrition

  • Our behaviours

    Our behaviours

    I create value

  • Our behaviours

    Our behaviours

    I develop myself and others

  • Our behaviours

    Our behaviours

    We win together

  • Our behaviours

    Our behaviours

    We obsess about our customers

Our Sites

  • Thirsk Kitchen

    Dry food kitchen, Distribution Centre and Head Office

  • Kinmel Kitchen

    Baked and wet kitchen

  • Crick Kitchen

    Wet kitchen, Distribution Centre and Office

People, pet lovers, partnership

It’s not just a job, we’re a close team, we’re working for something we believe in as well as for each other...

Lucy Stones
Brand Marketing Manager
Lucy stones

Careers at IPN

With an appetite for growth and our strategy to drive new offerings to market, it couldn’t be a more exciting time to join our commercial and values driven business. It’s important to us that as a candidate, you understand and can embrace our values, they are what make us a great place to work.