2024
Acquisition of Butcher’s Pet Food and Butcher’s, Classic and Blink! brands.
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IPN traces its roots back to 1923 when the Page family set up a wheat trading business, sourcing and selling to local communities. In 1985, William Page, son of the founder James Page, launched Wagg as a complete dry dog food. It was one of the first brands to be sold direct to the Grocery market. From the very first day as a pet food manufacturer, our core aim was to produce affordable, nutritious and healthy pet foods.
Acquisition of Butcher’s Pet Food and Butcher’s, Classic and Blink! brands.
Harringtons Superfoods launches and excels in the market. Barking Heads production is brought in-house to our mill at Dalton.
Harringtons has a recipe overhaul and the brand is re-launched in November 2022.
Acquisition of PFUK and Barking Heads, Meowing Heads and AATU brands.
We became the first major UK pet food manufacturing business to be carbon negative.
Capvest, a private equity business, became the majority shareholder in an exciting new venture. Additionally, we became the first major UK pet food manufacturing business to be carbon negative.
L. Catterton became the majority shareholder, and our name was changed to Inspired Pet Nutrition. We also opened our new Distribution Centre capable of handling 17,000 finished good pallets.
Harringtons dog food range launched, with the aim of making premium pet foods affordable to everyone without any compromise on quality.
IPN invested in the Real Pet Food Company, the home of our treats kitchen today.
We commissioned our first Extruder; enabling us to stop buying in pre-made recipes for our brands.
We stopped producing animal feeds for farming, changed our name to Wagg and moved to our current purpose-built site at Topcliffe, near Thirsk.
Initially set up as a wheat trading business, then from the 1960s as an animal feed mill in Tadcaster, North Yorkshire, Page Feeds supplied the farming community through four feed mills strategically placed around Yorkshire.
We create happiness
To be a global leader in pet nutrition
I create value
I develop myself and others
We win together
We obsess about our customers
Dry food kitchen, Distribution Centre and Head Office
Baked and wet kitchen
Wet kitchen, Distribution Centre and Office
With an appetite for growth and our strategy to drive new offerings to market, it couldn’t be a more exciting time to join our commercial and values driven business. It’s important to us that as a candidate, you understand and can embrace our values, they are what make us a great place to work.