2025
October saw our second French acquisition with Ultra Premium Direct, further strengthening our position in the European market.
Together, we create happiness
A family business since 1923
INSPIRED traces its roots back to 1923 when the Page family set up a wheat trading business, sourcing and selling to local communities. In 1985, William Page, son of the founder James Page, launched Wagg as a complete dry dog food. It was one of the first brands to be sold direct to the Grocery market. From the very first day as a pet food manufacturer, our core aim was to produce affordable, nutritious and healthy pet foods.
Our History
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2025
September acquisition of French-based Sopral, marking a significant milestone in our ambitious European growth plans.
Our Behaviours
Our behaviours describe how we do things around here. They depict how we treat others and how we go about our daily work. They are used to help our colleagues grow through their career development. When we’re recruiting, it’s important we assess applicants to make sure their behaviours are aligned with ours.
So, it’s important to us that all INSPIRED candidates embody these behaviours, no matter which role you’re applying for.
To reach our summit we require a high-performance team and culture
Ambition
To be a global leader in pet nutrition
Behaviours
- We win together
- We obsess about our customers
Behaviours
- I create value
- I develop myself and others
Our Locations
We're a growing business with a head office and three production sites across the UK currently. Whichever site you work at, you are part of the IPN team. And together, we create happiness.
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Head Quarters
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Thirsk Kitchen
Fresh home-made meat and vegetable combinations to produce highly palatable broths, stocks, gravies and coatings. Dry pet food production with both fresh and dry ingredient extrusion capabilities, including inhouse production of fresh broths, stocks, gravy-based inclusions and coatings.
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Kinmel Kitchen
Wet dog food trays, dry and semi-moist baked biscuits and treats and baked complete pet foods
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Crick Kitchen
Wet Cans and Alu Trays
We are on a journey to become a global leader in pet nutrition.
Meet The TeamOver the past five years, INSPIRED has evolved from a UK leader into one of Europe’s largest independent branded pet food companies.
