Aatu hero


In 2014, the world was introduced to AATU, an uber-premium product following the 80/20 rule (80% meat, 20% vegetables), the world’s first single-protein-source dry pet food. Now available in both wet and dry formats AATU is the ultimate in British Born Cuisine for dogs and cats - a diet built on exceptional quality meat and fish, supported with a unique blend of carefully selected fruit, vegetables, herbs and botanicals.

AATU JJH3493 Edit 30 03 22
  • Aatu bowl

    The world’s first single-protein-source dry pet food

  • Aatu ingredients

    At least 80% meat in each recipe – blended with a unique selection of fruits, vegetables, herbs and botanicals

  • Aatu super 8

    Our unique blend of 8 vegetables, 8 fruits, 8 herbs and 8 botanicals go into every AATU recipe in order to give your pet the diet nature intended