IPN Website AATU Hero


We’ve spent years researching and mastering advanced nutrition techniques to create highly nutritious, premium food your dog & cat will love.

No fillers, no artificial colours or flavours, and no harmful bacteria. Just the best quality ingredients delivering the benefits of a raw diet in every bite – without the effort.

IPN Website Tile AATU
  • AATU Icons 2023 RGB Finest Raw Ingredients 1

    Made using the finest raw ingredients

  • AATU Icons 2023 RGB Blended Calibrated 1

    Formulated & calibrated by nutritional experts

  • AATU Icons 2023 RGB Cooked Low Slow 2

    Cooked low & slow™

  • AATU Icons 2023 RGB Naturally irresistable Coating

    Naturally irresistible coating