A year ago IPN launched its Positive Pawprint project with the target of becoming the UK’s most sustainable pet food business. It is already the UK’s first major pet food manufacturer to become carbon negative – having been accredited as achieving this status by Carbon Footprint Ltd.
As part of Positive Pawprint, IPN committed to planting 1 million trees and has teamed up with Ecologi, an environmental organisation helping to reduce global greenhouse gases by planting trees and which has already planted more than 26 million trees worldwide. IPN is planting a tree for every order placed on the Harringtons website in October and November, and to date has planted more than 27,000 trees. Starting in December, a tree will also be planted for every new online subscriber.
The trees at Thorp Perrow include Red List species such as Horse Chestnut and are being planted by volunteers from IPN as part of the firm’s plan to offset the carbon footprint of every employee.
James Lawson, CEO at IPN, said: “I am delighted to be backing this national campaign and future generations will be able to visit Thorp Perrow and enjoy these rare trees we are planting today.”
Sir Henry Ropner, owner of Thorp Perrow Arboretum, said: “It’s great to be supporting National Tree Planting Week and this joint initiative with IPN will ensure a safe future for some of the UK’s most endangered tree species and make a significant contribution to biodiversity in the area.”