Wagg Chews named Product of the Year 2026

Wagg Chews has WON the Product of the Year Award in the Dog Treats category.

Product of the Year is the UK’s largest consumer-voted award for product innovation.

Each year, thousands of shoppers take part in independent research, voting for the products they rate highest based on appeal, quality and satisfaction.

In 2026, 8,000 people were surveyed, and Wagg Chews came out on top in the dog treats category.

No panels. No industry insiders. Just real people choosing the products they trust.

Why Wagg Chews Won

Wagg Chews were designed with everyday dogs (and their owners) in mind.

They’re:

• Chunky and chewy, for a more satisfying treat
• Easy to break up, or perfect as a single reward
• Made with real meat and fish ingredients
• Less than 5% fat, with no added sugar

They’re treats that do exactly what they should – taste great, keep dogs happy, and fit easily into everyday routines.