We’re proud to unveil INSPIRED - our bold new brand name and identit

We’re proud to unveil INSPIRED - our bold new brand name and identity – as we take the next big step toward our ambition to be a global leader in pet nutrition.

INSPIRED isn’t just a new look. It’s a powerful evolution of who we are – a vibrant, united expression of our purpose, our passion, and the promise we make to pets and the people who love them. You’ll see it come to life everywhere over the coming weeks.

Our name may be new, but what we stand for remains constant. The same care, quality and integrity continue to shape everything we do - built on the trusted traditions and values that define our relationships with our customers, partners, and colleagues.

At the core of INSPIRED is our shared purpose: We Create Happiness.

That means celebrating the bond between pets and people, making superior nutrition accessible to all, and pushing forward with innovations that are better for pets, people, and the planet.