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Our Brands - Wagg

Wagg cares passionately about the health of your pets and so Wagg produce high quality pet foods, using quality ingredients at the best possible value.

Wagg pet food diets are packed full of vitamins, minerals and nutrients to help keep your pet feeling fit and healthy, as well as carefully selected wholesome ingredients. These help promote healthy teeth and bones, shiny coats, supple skin and a healthy gut – key benefits that you would expect from a quality dry pet food.

Wagg produce a range of complete dry dog food, tailor made for your dog’s important life stages.

Wagg produces some specialist diets; for more active dogs, there is a range of working dog food; for older dogs Wagg Complete Senior dog food contains Glucosamine and Chondroitin to help promote supple joints and L-carnitine which may help with weight control in less active dogs. Finally for dogs with specific dietary requirements, Wagg Complete Sensitive dog food contains no added wheat or wheat gluten.

Wagg caters for smaller pets with a range of pet food suitable for Rabbits, Guinea Pigs, Hamsters, Gerbils and Mice.

For the times when a complete balanced diet isn’t quite what you are looking for, Wagg produces a full range of semi moist treats and crunchy biscuits for dogs and cats. Whether training your dog, rewarding your cat or simply wanting a tasty biscuit treat, Wagg delicious treats are the ideal training aid or reward.

Wagg doesn’t use any artificial colours or flavours in any of our pet food and appreciate that different pets have different nutritional requirements, so Wagg pet foods are tailored to specific species ensuring your pets’ nutritional needs are fulfilled.


IPN Ltd have achieved BRC (British Retail Consortium) accreditation and for the fifth year in a row. This is an internationally recognised accreditation against which suppliers of retail branded products can be assessed. It ensures suppliers produce a safe and legal product concurrent with human food quality standards.

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